CRM that stops guessing and starts really knowing your customers.
I turn chaos into a customer story
I turn chaos into a customer story
What I solve:
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Too many tools,
no rhythm.
Your data says one thing, your messaging says another, and your channels never quite line up. I pull Klaviyo, email, SMS, and WhatsApp into a single rhythm, so every touchpoint feels deliberate, on-brand, and unmistakably you.
Busy inbox, quiet till.
You’re sending campaigns, but the numbers don’t match the effort. I rethink your strategy, clean up the setup, and refine the copy so every send has a job to do, from first browse to loyal regular, not just “another email out.”
Great brand, flat follow-up.
You’ve built something special, your CRM should reflect that. I design journeys that feel considered, not clingy: flows that respect attention, speak your language, and keep customers coming back because they want to, not because you shout.
My services are:
The Klaviyo Health Check
A full audit of your Klaviyo account to uncover gaps, missed revenue, and quick wins. You’ll get a clear, prioritised action plan to improve performance fast, without guesswork or wasted effort.
Lifecycle Flow Optimisation
Flows, thoughtfully reworked around how your customer actually thinks, feels, and buys. From structure to sequencing, each touchpoint is refined to build trust, drive conversion, and elevate the entire lifecycle.
The Growth Partnership
A strategic, end-to-end approach to lifecycle marketing. From foundations to scale, every element is aligned to drive meaningful growth, strengthen retention, and position Klaviyo as a core revenue channel.
Klaviyo Consultancy
Flexible, high-level support for teams who want to do it properly. Whether strategic guidance or hands-on training, this is consultancy designed to build confidence, capability, and long-term performance.
I’m in your corner.
I’m Victoria ap Gwynedd, a CRM strategist, Klaviyo obsessive, and long-time champion of brands that care about the details.
I work with e-commerce teams who are done with duct-taped journeys and “good enough” retention, and want a setup that actually matches the standard of their product.
My work sits where data, behaviour, and words meet: designing flows, campaigns, and structures that feel considered, human, and quietly powerful.
I’m as happy inside the tech as I am in the copy, which means you don’t get a deck of ideas, you get a CRM that’s built, tuned, and ready to earn its place in your revenue line.
Brands I’ve worked with:
Testimonials…
Title here to introduce a client case study.
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