The Klaviyo Migration:
A considered, end-to-end migration to Klaviyo, set up properly from the start.

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Get in touch
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Moving to Klaviyo is an opportunity to do things better, not just differently.

Are you migrating from platforms like Mailchimp or Dotdigital, but unsure how to carry everything across properly?

Do you want a cleaner, more effective setup rather than a like-for-like rebuild? Are you concerned about losing data, performance, or momentum during the switch?

Most migrations focus on getting you live. This focuses on getting it right.

I support brands through the full migration process, from account setup and data transfer to flows, templates, and integrations. Everything is built with performance in mind, so you’re not just starting fresh, you’re starting stronger.

Because a migration isn’t just a technical task, it’s a chance to reset your lifecycle marketing properly.

Work with me
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What you can expect:

  • Account setup and structure

    Your Klaviyo account is set up with the right foundations in place, from lists and properties to tracking and core configuration.

  • Data migration and platform transition

    Subscriber data, segments, and key assets are carefully migrated from your existing platform, ensuring continuity without bringing across unnecessary clutter.

  • Email template design and build

    Templates are created to reflect your brand and give you a flexible, scalable foundation for campaigns and flows

  • Forms, integrations, and warm-up

    Sign-up forms are configured, integrations are connected, and warm-up campaigns are planned and executed to protect deliverability and performance.

  • Flexible ways of working

    From regular team sessions to a few hours each month with a founder or marketing lead, support is shaped around what you actually need.

Work with me

 

A group of people attending a presentation in a conference room with a man and a woman seated at the front. A large screen displays a slide with photos and information about two individuals, George Underwood and Victoria ap Gwynedd, related to building a Klaviyo practice.
A group of people attending a presentation in a conference room with a man and a woman seated at the front. A large screen displays a slide with photos and information about two individuals, George Underwood and Victoria ap Gwynedd, related to building a Klaviyo practice.

Who is this for?

This is for brands moving to Klaviyo who want more than a basic setup.

If you’re transitioning from platforms like Mailchimp or Dotdigital and want to use the move as an opportunity to improve your lifecycle marketing, this gives you the right foundation.

You can choose how hands-on you’d like me to be, from full migration support to more selective involvement alongside your internal team.

It’s particularly valuable for brands who want to avoid common migration mistakes, protect deliverability, and start with a setup that’s built to scale.

Work with me
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Testimonials…

  • “Vic brought a level of insight that genuinely changed how we think about email and will use going forward in our growth journey. On top of that, she’s a pleasure to work with!”

    - Kate Sowerbutts |  Will Powders

  • “Vic dedicated herself to empowering our team through comprehensive training sessions, fostering a culture of expertise and ensuring long-term success.”

    - Kirsty Whyte | NiX

  • “She was also just an incredibly supportive person to have on board. When working with Victoria you can tell she is as invested in the business as you as a founder are. She constantly pulled on all of her experience to help our business grow.”

    - Emma Sibley | London Terrariums

  • “Working with Vic has been a dream! Her ability to manage busy BAU workflows, implement complex automations & understand data and reporting requirements added so much value to Omni. Her experience and expertise is superb and everyone loves her!”

    - Dan Eales | Omni Pet

  • “She's a great partner to the business - knowledgeable on the klaviyo systems and eager to get under the skin of our brand, business and tone-of-voice. The proof is in the pudding: our open rates, our flow-efficiency improvements, and our business growth.”

    - Giles Atwell | Russell & Atwell

  • “Straightforward, clear, empathetic, enthusiastic and knowledgeable. She listened to what we were trying to do and advised us on a clear and (vastly improved) strategy for email marketing.”

    - Claire Swanepoel | Ashby Wines

  • “She combines deep technical understanding with strong commercial instinct, translating data into CRM strategies that genuinely move the needle on retention, revenue and customer experience.”

    - Dr Guy Sandelowsky | Omni Pet

Work with me