The Growth Partnership:
Flows, thoughtfully reworked around how your customer actually thinks, feels and buys.

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Get in touch
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A strategic, end-to-end approach to lifecycle marketing, built around your brand, your customer, and your growth goals.

Email can be one of your most valuable revenue channels, but only when everything works together.

The Growth Partnership is where every part of your lifecycle marketing is managed, refined, and aligned across email, SMS, and WhatsApp, with the option to connect into offline touchpoints like direct mail where it makes sense. Not as separate channels, but as a connected system designed to drive consistent, meaningful growth.

Because when everything works together, your marketing stops being reactive and starts becoming a core revenue driver.

Work with me
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What you can expect:

  • End-to-end lifecycle management

    From flows and campaigns to sign-up forms, segmentation, and cross-channel messaging, every element is managed as part of a single, cohesive strategy.

  • Strategy shaped around your brand

    No fixed packages or templated approaches. Everything is defined by your brand, your customer, and what growth looks like for you across every touchpoint.

  • Ongoing optimisation and refinement

    Performance is continuously reviewed and improved, building on what works, adjusting what doesn’t, and evolving your lifecycle marketing over time.

  • Campaign planning and execution

    Campaigns are strategically planned and executed across channels to complement your flows, support key trading moments, and drive consistent engagement.

  • A true partnership

    You’re not just outsourcing execution; you’re gaining a partner. I work closely with your team, offering insight, direction, and clarity as your lifecycle marketing evolves.

Work with me
Two individuals, a man and a woman, are seated and engaging in a discussion during a panel or workshop, with an audience present. A large screen behind them displays a slide with text and images related to building a Kenyo practice, featuring a black-and-white photo of a man and a colored photo of a woman.
Two individuals, a man and a woman, are seated and engaging in a discussion during a panel or workshop, with an audience present. A large screen behind them displays a slide with text and images related to building a Kenyo practice, featuring a black-and-white photo of a man and a colored photo of a woman.

Who is this for?

This is for brands who want lifecycle marketing to be a serious growth driver without managing multiple channels and moving parts in-house.

If you’re looking for someone to take full ownership across email, SMS, and beyond, this is where everything is handled for you in a way that feels considered and aligned to your brand.

It’s particularly valuable for teams without the internal resource, founders who want to step back from day-to-day execution, or brands ready to move beyond ad hoc activity into a more structured, scalable approach.

Work with me
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Testimonials…

  • “Vic brought a level of insight that genuinely changed how we think about email and will use going forward in our growth journey. On top of that, she’s a pleasure to work with!”

    - Kate Sowerbutts |  Will Powders

  • “Vic dedicated herself to empowering our team through comprehensive training sessions, fostering a culture of expertise and ensuring long-term success.”

    - Kirsty Whyte | NiX

  • “She was also just an incredibly supportive person to have on board. When working with Victoria you can tell she is as invested in the business as you as a founder are. She constantly pulled on all of her experience to help our business grow.”

    - Emma Sibley | London Terrariums

  • “Working with Vic has been a dream! Her ability to manage busy BAU workflows, implement complex automations & understand data and reporting requirements added so much value to Omni. Her experience and expertise is superb and everyone loves her!”

    - Dan Eales | Omni Pet

  • “She's a great partner to the business - knowledgeable on the klaviyo systems and eager to get under the skin of our brand, business and tone-of-voice. The proof is in the pudding: our open rates, our flow-efficiency improvements, and our business growth.”

    - Giles Atwell | Russell & Atwell

  • “Straightforward, clear, empathetic, enthusiastic and knowledgeable. She listened to what we were trying to do and advised us on a clear and (vastly improved) strategy for email marketing.”

    - Claire Swanepoel | Ashby Wines

  • “She combines deep technical understanding with strong commercial instinct, translating data into CRM strategies that genuinely move the needle on retention, revenue and customer experience.”

    - Dr Guy Sandelowsky | Omni Pet

Work with me